Why Study Digital and Creative in Liverpool

The creative and digital industries around the UK are thriving and Liverpool is playing a key role in their growth. Today, Liverpool has the second fastest growing digital cluster in the UK – creative and digital industries in the Liverpool City Region employ around 19,000 people in 3,500 companies, many of them based in the Baltic Triangle.

Liverpool is a hotbed of innovation and creativity. We’re a world renowned centre for culture; a Unesco ‘Music City’, a destination for world class events and our cultural calendar draws millions of visitors annually from around the world. We have produced and sold millions of computer games from the city, and created award-winning productions for TV and cinema. Businesses within the creative and digital sector have shipped products and services around the world to clients that include Disney, Sony, BBC, Virgin Media, Vodafone, LinkedIn, Nintendo, Microsoft, Google and Amazon.

Creative minds here are working on pioneering solutions in supercomputing, virtual and augmented reality, the Internet of Things, sensors, big data and advanced robotics, that will change the planet, and the lives of everyone that lives on it. And the future will be enabled by the fastest supercomputer in the UK.

The Studio helps students work in a fast-changing world by giving you new skills and attitudes that are highly valued in these workplaces – collaboration, enterprise, creativity and commercial awareness.

Design and technology aren’t an end in themselves – but they help things work better, more creatively and more efficiently. They help to democratise the world we live in.

The Sector

The creative and digital industries are transformative by nature – creativity and advances in technology when applied together have been responsible for heralding every change in the way humans work, ever. But recent history, with the invention of the internet and platforms to connect people across the world to information and each other, is heralding a new age for these industries and shaping the way we live, work and engage with the world around us as at an unprecedented rate. Automation and AI will replace much of the workforce in the coming decades – all except those responsible for the ideas and programming around them of course. In fact, the creative and digital industries jobs are perhaps the most protected from automation.

Today, the most valuable companies on the planet are businesses in new industries made possible by creative minds and new digital technologies – Amazon, Apple and Google.

The UK’s creative industries export £46bn in goods and services across the world from sectors including advertising, film and TV, architecture, publishing, music, design, games, museums and galleries, fashion, crafts, and software and hardware development. According to the Creative Industries Federation, the UK’s creative industries contributed over £91.8bn to the UK economy – and are the fastest growing sectors combined in the UK.

These industries are diverse in the types of businesses within them – freelancers and micro-businesses, start-ups and SMEs and organisations like the BBC all contribute to it. Co-working and maker spaces across the country are opening rapidly to satisfy the needs of a growing range of businesses taking part. There has never been a better time to join in.